Our innovation journey with the Provinzial Nordwest started in 2016.
Step 1 - Training mindsets
We began with three trainings in Design Thinking, Storytelling and Visual Thinking to get people on board who can bring their experience and ideas to the whiteboards.
Step 2 - Identifying innovation opportunities
We looked for future trends in the insurance sector but also in more alien places to identify interesting fields for our search for innovation.
Step 3 - Developing solutions
We identified three topics that got us excited and ran separate Design Sprints to come up with new ideas. Each sprint produced one prototype for new services and business models, that we tested with customers. The board of management signed off on all three solutions that are now in further development.
In parallel to these Design Sprints we ran a Service Design project to transfer more knowledge to people working at Provinzial Nordwest.
"Together we found the right innovation approach to fit our culture."